If you identify as a make-up addict, chances are URBAN DECAY COSMETICS roughly translates to ‘Welcome to Heaven’.

A US beauty brand with a cult following, Urban Decay is beauty with an edge. Feminine, dangerous and fun, it is for women who relish the opportunity to express their individuality. Famous for their iconic (and often imitated) NAKED Palettes, high performance formulations, vibrant colour explosions and budge-proof mascaras, Urban Decay has been shaking up the world of beauty for over 15 years.

Liking the sound of what you’re reading? Overcome with the urge to get your hands on a NAKED eye shadow palette? Well, you’re in luck – Urban Decay has just landed at Mecca at Myer Perth CBD.

We apologise to anyone within a 5 metre radius of Perth beauty aficionados. The shouts of joy must be slightly distracting. Come see what all the fuss is about – Myer, Forrest Chase is open 7 days.