Feel It: Behind the Campaign
This June, Forrest Chase launched Feel It: a campaign that does something different. Instead of adding to the noise, we set out with one question: what if we treated the beautiful things already inside Forrest Chase the way a fine art photographer treats their subject? No mannequins. No models. No price tags. Just the raw, material beauty of the things our retailers carry this season, brought sharply into focus. Check out the Behind the Scenes Reel here!
The Inspiration
Products were hand-selected across eight Forrest Chase retailers: MYER, R.M. Williams, Levi’s, Sportsgirl, Seed, Sussan, Peter Alexander and Universal Store. Each piece was chosen for the quality that rewards a closer look. The satisfying weight of a fabric. The architecture of a boot heel. The hand-finished curve of a ceramic vase. The edit moves through winter fashion, accessories and homewares, richly toned knits, velvet pieces, structured leather bags, sculptural ceramics. Not chosen for price point. Not chosen for trend. Chosen because each one had something: a texture, a colour, a form beautiful enough to anchor a frame.
Inside The Studio
The shoot was carefully controlled, not to flatter the products, but to reveal them. High contrast. Intentional shadows. The natural warmth or coolness of each material dictating every frame. Working piece by piece, the team pushed the camera closer than convention allows, cropping away the familiar until only the essential remained. Texture. Form. Feeling.
What You’ll See
From June through July, Feel It is rolling out across Perth. Large roadside billboards. CBD street screens. Building lobby and lift screens. Social media. The campaign reaches Perth’s major arterials and CBD touchpoints: Murray Street, Elder Street, Mitchell Freeway, Hay Street, Yagan Square, and close to 900 screens across more than 50 towers. Visuals rotate through different products and textures across the campaign period, each one designed to scale beautifully and leave you wanting to reach through the screen and touch the real thing.
Feel It
Everything you’ll see across Perth throughout the campaign is already inside Forrest Chase, waiting to be touched, tried on, and taken home. Come feel it for yourself.
