SIMONE KENYON: BREAKING BARRIERS AND INSPIRING WOMEN

SIMONE KENYON; ENERGY CNTR YOGA

Simone Kenyon is a remarkable woman, not just as a business owner, marketer, and wellness influencer, but also as a beacon of resilience and determination. Her unwavering commitment to fostering change has guided her on a beautiful journey towards inclusivity and community within the wellness sphere. Her story is not just inspiring; it’s a gentle reminder that we all have the power to shape our own paths to wellness and beyond. Simone’s journey is a testament to the transformative power of self-belief and the boundless possibilities that await those who dare to dream.

Can you share a bit about your journey as an entrepreneur and business owner in the wellness industry?

In the beautiful tapestry of my life, there are threads of passion, dedication, and a deep love for both my professional journey and personal pursuits.

As the head of marketing for a property developer, my career in the property industry has been rich with accomplishments. Taking out the esteemed runner up title of Young Development Professional of the Year in 2022 was a highlight, alongside my two-year tenure on the UDIA committee. These accolades are not just milestones; they are reflections of my enduring love for business and marketing.

Yet, beyond the boardrooms and strategy sessions lies another facet of my identity – my profound connection to fitness and wellness. From my early days as a semi-professional gymnast to representing Australia at the tender age of 12, movement has been ingrained in my soul. This passion for athleticism has been nurtured by the unwavering resilience of my father, who, despite facing the challenges of illness, continues to embody strength and perseverance. His example taught me invaluable lessons about cherishing life and honouring the capabilities of the human body.

Transitioning from the world of competitive gymnastics, I found solace and fulfillment in yoga. Discovering the teachings of Patrick Beach was a pivotal moment, as his approach resonated deeply with my values of mobility, functionality, and anatomical awareness. Despite moments of self-doubt rooted in my perfectionist nature, I embarked on a journey to become a yoga teacher many years ago, guided by a desire to impart knowledge with integrity.
My training with Patrick took me across continents, enriching my practice and shaping my teaching philosophy. Armed with newfound expertise, I embarked on a humble journey, starting with teaching sessions in my own home. With each step, from leasing a small studio to establishing Energy Cntr Yoga, I poured my heart into every aspect of the business. From website coding to cultivating a brand identity, I relentlessly pursued excellence, fuelled by a commitment to serve my community.

The growth of Energy Cntr Yoga reflects not just a business venture but a testament to breaking barriers and defying societal norms paving a path forward rooted in modern yoga. With a growing community and a team of talented instructors, our Highgate location stands as a beacon of empowerment and inclusivity.
My journey is not just about achieving success; it’s about challenging perceptions and embracing the limitless potential within ourselves. Through dedication, perseverance, and a steadfast belief in our abilities, I strive to inspire others to pursue their passions relentlessly. For in the tapestry of life, there are no limits to what we can achieve when we dare to dream boldly.

What would you say has been the greatest challenge you’ve overcome since starting your own business and delving further into the wellness industry?

When we jump on social media, we often see the vibrant colours of success and achievements of others, but behind those snapshots lies a canvas painted with the brushstrokes of stress and struggle which is often not shown on these platforms. In the book I co-authored, “Curiosity Killed the 9-5,” I delve into the raw reality behind the scenes, particularly during the daunting first six months of establishing our expansive studio.

The journey of transitioning into this bustling hub of wellness was not without its challenges; it was a solitary path filled with moments of self-doubt and uncertainty. Imposter syndrome, with its relentless whispers of inadequacy, crept into my thoughts, casting shadows of doubt on my abilities and my place in the industry.

Even as the years passed and I began to carve out my niche, the echoes of doubt persisted, as a constant companion in my quest for success. In those initial months, the mental toll was profound, and I found solace in seeking guidance from a psychologist. It was a pivotal decision, a reminder that vulnerability is not weakness, but rather a courageous step towards healing and growth and I am forever thankful for her assistance within this time.

Navigating the intricacies of running a business while juggling a full-time marketing role was a balancing act that truly tested me. I grappled with the challenge of delineating between my identity and the entity of the business, all while navigating a tumultuous sea of emotions – it was a wild ride.

I am thankful for making the decision to seek help and I truly recognise the invaluable role it played in my journey towards self-discovery and resilience.

What is one piece of advice you would offer a young, aspiring female entrepreneur?

Amidst the plethora of wisdom bestowed upon me throughout my journey, there are several invaluable nuggets that resonate deeply. It’s essential to uphold promises, establish firm boundaries to nurture a harmonious work-life balance, and prioritize activities that replenish the soul.

Yet, if I were to distil it all down to one fundamental principle, it would be this: find something that ignites your passion. In “Curiosity Killed the 9-5,” a treasury of narratives from 26 remarkable female entrepreneurs, this theme echoes resoundingly. For any young woman seeking to carve her path, I wholeheartedly recommend delving into its pages.

Discovering that spark within is paramount, for it serves as the driving force behind every endeavour. It infuses vitality into our actions and propels us forward with unwavering determination. So, I encourage you to seek out that flame, nurture it, and let it illuminate your path with boundless possibility.

You’ve been in the industry for some time now, would you say you have seen a lot of positive changes in terms of inclusivity and diversity?

While strides have been made towards fostering diversity and inclusion within the industry, there remains a journey ahead. Reflecting on my own decade-long yoga journey, I recall a lack of true community and belonging in many studios. Though kindness was encouraged, there lingered a sense of exclusivity that celebrated physical attributes over genuine connection.

In my vision for Energy Cntr Yoga, inclusivity was and is paramount. I reject the notion of fitting individuals into predefined boxes; instead, I celebrate their unique identities. This ethos extends into my teaching approach, where I aim to challenge students while fostering a sense of safety and acceptance. My classes may push you to confront yourself, but within the studio’s embrace, I strive to create an environment where all are welcomed and celebrated, regardless of background or experience level.

Breaking down barriers and nurturing a culture of inclusivity is not just a goal; it’s a heartfelt commitment. My aspiration is for every member of our community to feel seen, valued, and supported as they embark on their own journey of self-discovery and growth.

What are your hopes for the future of the wellness industry and how do you see this taking shape?
Continuing from our previous discussion, I’m deeply invested in fostering stronger community bonds and urging studios to elevate their standards. We’re all capable of improvement, and it’s a journey we must undertake together.
These conversations, especially in our current landscape, are crucial. In an era dominated by influencers and online narratives, it’s essential to reaffirm the beauty of diversity in everybody. Each person’s unique form and abilities deserve recognition and celebration, fostering an environment where everyone feels empowered to embrace their authentic selves.

Choosing to support companies and brands that echo these values is paramount. That’s why I’ve found resonance in partnering with lululemon, a brand that champions inclusivity and diversity. When aligning myself with a brand, I prioritise shared values that encompass every aspect of my journey.

Let’s continue to all work together to marvel at the wondrous capabilities of the human body. It’s a testament to resilience and strength, reminding us of the beauty in our individuality and collective humanity.